Jägermeister I DESIGN ROUTES development and verbal description of differentiating product concepts based on the market landscape	Jägermeister I STRATEGIC ROUTES design execution based on the strategic concepts including product benefit and reason why
Jägermeister I MOODBOARD Our Perfection Route I historical background	Jägermeister I KEYVISUAL 01 Our Perfection Route I Meisterstück No1 I brand design
Jägermeister I PACKAGING DESIGN 01 Our Perfection Route I Meisterstück No1 I packaging & 3D bottle shape design	Jägermeister I STYLEBOARD 01 Our Perfection Route I Meisterstück No1 I style & finishing description
Jägermeister I COMPARISON BOARD 01 Our Perfection Route I Meisterstück No1 I original Jägermeister bottle vs premium line extender	Jägermeister I KEYVISUAL 02 Our Perfection Route I Meisterstück I brand design
Jägermeister I PACKAGING DESIGN 02 Our Perfection Route I Meisterstück I packaging & 3D bottle shape design	Jägermeister I STYLEBOARD 02 Our Perfection Route I Meisterstück I style & finishing description
Jägermeister I COMPARISON BOARD 02 Our Perfection Route I Meisterstück I original Jägermeister bottle vs premium line extender